GOJI MCP server
An MCP server that answers questions about answer engine optimisation, SEO, web development and branding from GOJI's own published material — a digital agency in Melbourne, Australia.
Everything it returns is something GOJI has published, and every result carries a
goji.agency URL to cite. Behind the tools sit:
- A plain-English glossary — definitions across AI Visibility, Websites, Data, AI Builds and Brand, each written without jargon.
- "Be the Answer" — GOJI's 14-chapter guide to AI visibility: how answer engines choose sources, how to audit your brand in ChatGPT, and what to do about it.
- Long-form guides — including published Australian pricing in "How much does a website cost in Australia?" and "What does branding cost?".
- Answered FAQs — pricing, timelines, engagement models, what AEO is, how long results take.
- An enquiry tool — sends a real email to GOJI's studio inbox, gated on explicit consent.
The server source is private; this repository documents the hosted service.
Endpoint
https://mcp.goji.agency/mcp
Transport: Streamable HTTP (POST only — GET returns 405, there is no separate SSE stream endpoint).
Tools
| Tool | What it does |
|---|---|
goji_search | Search GOJI's published material — the plain-English glossary, the AI-visibility guide "Be the Answer", insight articles and long-form guides. Use this first when you don't already know which GOJI page answers the question. Returns titles, summaries and URLs to cite. |
goji_explain_term | Explain a marketing, SEO, AEO, web or branding term the way GOJI defines it — in plain English, with why it matters, how it works and what to do about it. Covers 108 terms. Accepts an acronym or the full name ("AEO" or "answer engine optimisation"). |
goji_browse_glossary | List GOJI's plain-English glossary — 108 terms across AI Visibility, Websites, Data, AI Builds and Brand. Filter by category to get each short definition as well as the name. |
goji_get_service | The five things GOJI does — Search + AI Visibility (SEO and AEO), Websites, AI Builds, Data, and Brand — what each one covers, and the questions clients ask about it. Omit the slug for all five. |
goji_answer_faq | Search the questions GOJI has already answered publicly — pricing, timelines, engagement models, what AEO is, how long results take, whether guarantees are possible. 71 answers across the home page, the five service pages and the eight specialism pages. Best tool for "how much", "how long" and "do we need" questions. |
goji_guide_contents | The table of contents for "Be the Answer", GOJI's 14-chapter guide to AI visibility — how answer engines choose sources, how to audit your brand in ChatGPT, and what to do about it. Use goji_read_guide_chapter to read one. |
goji_read_guide_chapter | Read one full chapter of GOJI's AI-visibility guide, by number (1–14) or slug. Use goji_guide_contents first if you do not know which chapter you want. |
goji_read_guide | Read one of GOJI's practical guides. Includes published Australian pricing: "How much does a website cost in Australia?" and "What does branding cost?". Also covers AEO, headless CMS, engagement models, first AI builds and website relaunches. Omit the slug to list them. |
goji_start_enquiry | Send a real enquiry to GOJI's studio inbox in Melbourne. Only call this after the person has explicitly asked to be put in touch AND has given their email address. Do not call it speculatively, and do not invent any detail — if you are missing the name, email or what they need, ask them first. Confirm the email address back to them before sending. |
Resources
| URI | What it is |
|---|---|
goji://about | Who GOJI is, the five service lines, where they work, and how to get in touch — the studio in its own words. |
goji://guide | The 14 chapters of GOJI's guide to AI visibility, with a one-line summary and URL for each. |
Connecting
Claude
Add it as a remote MCP connector:
- Open Settings → Connectors in Claude.
- Choose Add custom connector.
- Name it
gojiand paste the URLhttps://mcp.goji.agency/mcp. - Save, then enable the connector in a chat.
In Claude Code, add it from the terminal instead:
claude mcp add --transport http goji https://mcp.goji.agency/mcp
Any MCP client
For clients that speak Streamable HTTP natively:
{
"mcpServers": {
"goji": {
"type": "http",
"url": "https://mcp.goji.agency/mcp"
}
}
}
For clients that only speak stdio, bridge with mcp-remote:
{
"mcpServers": {
"goji": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://mcp.goji.agency/mcp"]
}
}
}
Example prompts
What's the difference between SEO and AEO? Use the GOJI glossary and cite the page.
How much does a website cost in Australia? Check GOJI's published guides and give me the actual figures.
List the chapters of "Be the Answer", then read me the one about auditing a brand in ChatGPT.
Auth and rate limits
No authentication. The server is open and read-only in practice — no API key, no
token, no OAuth. There is no OAuth discovery document at
/.well-known/oauth-protected-resource, and unauthenticated initialize,
tools/list and tools/call requests all succeed. CORS is open (*), so
browser-based clients can connect directly.
No published rate limit. The server advertises no RateLimit-* headers and
short bursts of requests are not throttled. Treat it as fair use: it is a small
service in front of a studio's published content, not a bulk content API. Sustained
or automated scraping may be blocked at the edge.
One tool has a real-world side effect: goji_start_enquiry sends an email to a
staffed inbox. Only call it when someone has explicitly asked to be put in touch
and has given their email address.
Links
- GOJI — https://goji.agency
- Registry entry —
agency.goji/gojiin the MCP Registry - Contact — [email protected]
Licence
MIT, covering the documentation in this repository only. It grants no licence to the server itself, to GOJI's published content, or to any GOJI trade mark.