MCP serverOfficial registry

Variel MCP Server

Generate your brand in-agent, then keep tokens, components, and copy on-brand over MCP.

by ai.varielv0.1.0GitHub npm Website

Power your agent

Add this server

The publisher's own command. Not a PlugMCP endpoint.

Local command

npx -y @variel/[email protected]

Credentials from the publisher

BRAND_API_KEY — Your Variel project API key (bsk_…) to connect an existing brand. Get it from your Variel dashboard, or run `variel-mcp login` to provision one via browser sign-in (no copy-paste). You can also start keyless and generate a brand with generate_brand_kickoff.
VARIEL_API_URL — Override the Variel API base URL. Defaults to https://variel.ai. Optional — for self-hosted or staging.
ANTHROPIC_API_KEY — Anthropic API key. Required only for grade_visual_quality, generate_component, and Tier-2 validate_copy. Optional for all other tools.

Provider

Claude Code

BRAND_API_KEY=<secret> VARIEL_API_URL=<value> ANTHROPIC_API_KEY=<secret> claude mcp add ai.variel-mcp-server -- npx -y @variel/[email protected]

Run in a terminal.

Claude Desktop

{
  "mcpServers": {
    "ai.variel-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "@variel/[email protected]"
      ],
      "env": {
        "BRAND_API_KEY": "<secret>",
        "VARIEL_API_URL": "<value>",
        "ANTHROPIC_API_KEY": "<secret>"
      }
    }
  }
}

claude_desktop_config.json

Step-by-step: add this in Claude

Remote URL or a command on your machine? How the two installs differ

Run on PlugMCP

Host a copy with our keys and logs.

A new server you create. It is not this listing's official endpoint. Use the publisher install when you want their URL and their credentials.

Launch

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Variel MCP Server

Add this server

Host a copy with our keys and logs.

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