name: ads-meta description: "Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization."
Meta Ads Audit
Procedure
- Read the main
adsoperating contract and thinking framework. - Collect objective, conversion definition, geography, date window, timezone, currency, spend, targets, and available data sources. Collect account, Pixel, and conversion-history maturity separately using the cold-start contract below.
- Read
ads/references/meta-audit.mdand only the relevant shared measurement, benchmark, creative, automation, policy, and scoring references. - Normalize inputs and retain lineage to each export, screenshot, API result, or manual value.
- Evaluate applicable controls covering Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, budgets, and policy.
- Separate observations, diagnoses, recommendations, opportunities, and proposed mutations. Mark uncertainty and contradictions.
- Return schema-valid findings to the conductor. Do not calculate final scores in the prompt or write a shared result file.
- Render a platform report only from the validated JSON run bundle.