Track competitor pricing and packaging as a diffable time series. Use when monitoring tiers, gates, limits, and price moves on a monthly or quarterly cadence.
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add deanpeters/Product-Manager-Skills --skill pricing-packaging-tracker -a cursor -y
Download skills/pricing-packaging-tracker/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does pricing-packaging-tracker live?
The publisher keeps it at https://github.com/deanpeters/Product-Manager-Skills.
Which agents can use pricing-packaging-tracker?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Track competitor pricing and packaging as a diffable time series. Use when monitoring tiers, gates, limits, and price moves on a monthly or quarterly cadence.
name: pricing-packaging-tracker
argument-hint: "[competitor set, and prior capture if one exists]"
description: "Track competitor pricing and packaging as a diffable time series. Use when monitoring tiers, gates, limits, and price moves on a monthly or quarterly cadence."
intent: >-
Capture competitor public pricing pages into a stable schema, diff against the prior capture, and
report tier changes, price moves, feature-gate shifts, and packaging restructures with URLs and
dates — because packaging changes signal strategy earlier than price changes do.
type: workflow
theme: market-intelligence
best_for:
"Keeping battle-card pricing sections current without manual screenshot archaeology"
"Catching packaging restructures — the earliest public signal of a strategy shift"
"Building the pricing time series that grounds your own pricing decisions"
scenarios:
"Baseline the pricing pages of our four main competitors, then track monthly"
"Did anyone in our space change pricing or packaging this quarter?"
estimated_time: "15-30 min per run"
Pricing & Packaging Tracker
Purpose
Track competitor pricing and packaging as a diffable time series, not a screenshot: capture (or
diff) → structure changes → price changes → signals → next-step options. The stable capture schema
is the point — run N diffs against run N-1, so the report is what moved, with evidence. And the
skill watches structure as closely as numbers, because packaging changes (gates, limits, tier
restructures) usually signal strategy earlier than price changes do: a tier that disappears telegraphs
a move upmarket months before the price list admits it.
Input
Works best with: the competitor set to track (or the snapshot they came from), and the prior
pricing capture if one exists — that's what turns this run into a delta report.
Also useful: your own pricing context, if the comparison should include you.
Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an
appended ARGUMENTS: line — counts as answers already given. Use it against the question budget;
don't re-ask.
Arriving empty-handed? That works too. With no prior capture the skill runs baseline mode:
full capture per competitor, and the delta value starts next run. With no competitor list, it asks —
that's one of its two budget questions.
Example invocation:Pricing tracker on [Competitor A], [Competitor B], [Competitor C] — prior capture from April pasted below.
Key Concepts
Governing protocol: honors the autonomous-investigation
contract — question budget of 2, Fact/Inference/Assumption labels, Just Enough Mode, stable schema,
4-option Final Step. Discipline: SIGINT (pricing pages, site diffs) with FININT corroboration — see
intelligence-collection-disciplines.
Time series, not screenshot. A single capture is trivia; the sequence is intelligence. The
schema never drifts between runs, because diffability is the entire value.
Structure over numbers. Record tiers, billing units, feature gates, usage limits, free-tier
boundaries, and enterprise-floor signals — not just prices. The gate moves first; the price
follows.
"Contact sales" is data, honestly labeled. Where pricing is opaque, track what is public
(editions, gates, published floors) and mark the rest. Infer only with labels; never invent
prices, tiers, limits, discounts, or negotiated figures.
When NOT to use: you need pricing strategy advice →
finance-based-pricing-advisor (this tracks the
market; it doesn't set your price); pricing is fully opaque across the whole set → expect thin
results, and consider voice-of-customer-miner or win/loss
evidence instead.
Credit inline context, then ask only the unanswered questions (max 2):
Which competitors' pricing should I track?
Prior capture to diff against, or is this the baseline?
Capture from live pricing pages — plan-comparison pages, published rate cards, credible
pricing-change coverage — with URL and as-of date per competitor.
Emit the schema below exactly — diffability is the point.
Output schema (do not reorder)
# Pricing Capture / Delta Report
## 1. Run Header
**Competitor set:** | **Prior capture date:** [or "baseline run"] | **This run date:**
## 2. Pricing Capture (per competitor)
### [Competitor] — [pricing page URL, as-of date]
- **Tiers:** [name: price / unit / billing terms, one bullet each]
- **Key gates:** [which capabilities gate which tier, 2-4 bullets]
- **Usage limits:** [the limits that matter, 1-2 bullets]
- **Free tier / trial:** [boundary, 1 bullet]
- **Enterprise signals:** [published floors, "contact sales" scope]
(Baseline mode: full capture per competitor. Delta mode: this section
only for competitors with changes.)
## 3. Changes Since Last Capture (Delta Mode)
### [Competitor] — [4 to 8 word change summary]
- **Then / Now:** [old -> new, labeled Fact]
- **Evidence:** [URL, date]
- **Reading:** [Inference — repositioning, monetization push, response to whom?]
If nothing changed: "No pricing or packaging changes this cycle."
## 4. Signals
- [Cross-competitor patterns: direction of the market's pricing, labeled]
- [Implications for your pricing or battle cards: 2-3 bullets]
### Assumptions to Validate
- [Assumption 1] / [Assumption 2] / [Assumption 3]
A copy/paste fill-in version of this schema, with quality checks, lives in template.md.
Final Step (offer exactly 4 options)
Update battle card pricing sections from these changes (battle-card-builder)
Deep-dive one competitor's packaging logic
Compare your pricing against this capture
Set the cadence and watchlist for the next run
Accept 1, 2, 3, 4, 1 and 2, Verbose Mode, or a custom path.
Examples
A delta entry reading structure, not just price (fictional):
[Competitor B] — API access moved from Pro to new Scale tier
Then / Now: API access included in Pro ($79/seat) → gated behind new "Scale" tier
($149/seat, 10-seat minimum) — Fact
Evidence: [pricing page vs. archived capture, URL, dates]
Reading: the price didn't change; the gate did. Developer-led accounts are being pushed
into a sales conversation — Inference: monetization push on their fastest-growing usage
pattern, and a window for us with API-first buyers while their community absorbs it.
The cross-competitor signal: three of four tracked competitors added usage-based add-ons this
quarter while holding seat prices flat — Inference: the market is testing consumption pricing
without headline price increases. Your pricing debate is no longer hypothetical; the Signals section
names the evidence.
See examples/sample.md for a complete worked delta run (fictional
FSM-software market) where both material moves are structural — a new tier and a relocated gate —
and no headline price changed at all. examples/sample-industrial.md
shows the fully opaque case: zero published prices, and structure as the only public signal.
Common Pitfalls
Screenshot thinking. Capturing once and calling it competitive pricing intel. The value
compounds only on a cadence — baseline, then diff, forever.
Number fixation. Reporting only price changes while a tier quietly gained a 5-seat minimum.
Structure is the leading indicator; watch the gates.
Inventing the opaque. Filling "contact sales" cells with plausible figures. Publish the
honest boundary and label any inference — a battle card built on invented enterprise pricing
detonates in a live deal.
Schema improvisation. Reordering or "improving" the capture format between runs breaks every
future diff. The schema is a contract with your own future runs.
Tracking without a consumer. If no battle card, pricing review, or watch report consumes the
output, the cadence dies quietly. Wire the Final Step's first option into a real artifact.
Adapted from market-intelligence/pricing-packaging-tracker-prompt.md in the
https://github.com/deanpeters/product-manager-prompts repo.
How do I install pricing-packaging-tracker?
Download skills/pricing-packaging-tracker/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does pricing-packaging-tracker live?
The publisher keeps it at https://github.com/deanpeters/Product-Manager-Skills.
Which agents can use pricing-packaging-tracker?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.