Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.
Questions
How do I install ad-extension-audit?
Download skills/ad-extension-audit/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does ad-extension-audit live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use ad-extension-audit?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.
name: ad-extension-audit
description: Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.
metadata:
platform: Google
21/ Ad Extension Audit — Google
What it does
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages.
How it works
Claude inventories your current extensions, checks coverage (which campaigns are missing which extension types), analyzes performance data (CTR contribution, impression rates), and compares your extensions against your actual offers and landing page content to ensure they're relevant and up to date.
Practical example
Your account has 12 campaigns. Claude finds that 4 campaigns have no sitelinks at all, 6 have sitelinks that haven't been updated in 8 months and reference a promotion that ended in Q2, and your callout extensions across the account are generic ("Free Shipping", "24/7 Support") instead of differentiated. Claude generates new sitelinks aligned to your current landing pages, writes specific callouts based on your actual value props from top-performing ad copy, and adds structured snippets using categories relevant to your product.
What you get back
Extension coverage map showing what's present and missing per campaign
Performance data for existing extensions (CTR, impression rate)
Outdated extensions flagged with what needs updating
New extension copy written and ready to implement for each campaign
Prioritized rollout plan starting with highest-impact gaps
When to use it
When setting up new campaigns to ensure full extension coverage from day one
Quarterly extension reviews to catch outdated copy and missed opportunities
After website changes or new product launches that make existing extensions stale
When CTR is lower than expected and you want to improve ad real estate in search results
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
Download skills/ad-extension-audit/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does ad-extension-audit live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use ad-extension-audit?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.