Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-p
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill campaign-naming-convention-builder -a cursor -y
Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means. Platform: Google and Meta.
Questions
How do I install campaign-naming-convention-builder?
Download skills/campaign-naming-convention-builder/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does campaign-naming-convention-builder live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use campaign-naming-convention-builder?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means. Platform: Google and Meta.
name: campaign-naming-convention-builder
description: Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means. Platform: Google and Meta.
metadata:
platform: Google and Meta
23/ Campaign Naming Convention Builder — Google + Meta
What it does
Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means.
How it works
Claude looks at your current account structure, campaign types, targeting approaches, and reporting requirements, then designs a naming taxonomy that encodes the key attributes you need to slice data by. It covers campaigns, ad sets/ad groups, and ads — all with a consistent format that works across platforms and with your reporting tools.
Practical example
Your current naming is a mix of "Spring Sale - Lookalike" and "FB_Prospecting_Interest_test2_FINAL". Claude designs a convention: [Platform][Objective][Funnel Stage][Targeting Type][Audience/Keyword Theme][Geo][Date]. So "META_CONV_PROSP_LAL_1pct-Purchasers_US_2024Q2" tells you everything at a glance. It also generates a reference sheet, naming rules for new campaigns, and a script to bulk-rename existing campaigns to the new format.
What you get back
Naming convention format with each component explained
Full taxonomy of values for each component (all targeting types, objectives, funnel stages you use)
Reference sheet for anyone on the team to follow
Bulk rename list mapping current names to new convention
Recommendations for UTM parameter alignment so your naming convention matches analytics tracking
When to use it
When onboarding a new team member who needs to navigate the account
When taking over messy accounts and need to bring order before optimizing
Before scaling to multiple markets or products where naming discipline becomes critical
When building cross-platform reporting dashboards that need consistent naming to aggregate data correctly
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
How do I install campaign-naming-convention-builder?
Download skills/campaign-naming-convention-builder/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does campaign-naming-convention-builder live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use campaign-naming-convention-builder?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.