Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consisten
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill content-repurposer -a cursor -y
Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content to atomize across channels. Platform: Google and Meta.
name: content-repurposer
description: Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content to atomize across channels. Platform: Google and Meta.
metadata:
platform: Google and Meta
Content Repurposer
Atomize pillar content into platform-optimized derivatives while preserving voice.
Process
Analyze source content - Key points, structure, main takeaways
Extract hooks - Most compelling ideas for each platform
---
### Email Snippet
**Subject Line Options**:
1. [Option]
2. [Option]
**Body**:
[2-3 sentence teaser]
**Key Takeaways**:
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
[Read the full post →]
---
### Ad Hooks (Paid Social)
**Hook 1**: [5-10 word attention grabber]
**Hook 2**: [Alternative angle]
**Hook 3**: [Question format]
---
### Video Script (30 seconds)
**[HOOK - 0-3 sec]**
[Opening line]
**[VALUE - 4-20 sec]**
[Core content]
**[CTA - 21-30 sec]**
[Call to action]
Example
Input: "Repurpose this blog post about email marketing mistakes: [Key points: 1) Sending too frequently burns list, 2) No segmentation = generic content, 3) Weak subject lines kill open rates]"
Output:
## Content Repurposing Package
### Source Analysis
- **Core Message**: Most email marketing fails due to three fixable mistakes
- **Key Points**: Over-sending, no segmentation, weak subjects
- **Best Hooks**: "Your email list is dying" (fear), "3 mistakes" (number), "I deleted 50,000 subscribers" (story)
---
### LinkedIn Post 1: Contrarian Angle
Stop sending weekly newsletters.
I know. Controversial.
But here's what the data shows:
The "consistent" senders with 52 emails/year?
→ 15% open rates
→ 2% click rates
→ Growing unsubscribe rates
The strategic senders with 24 emails/year?
→ 35% open rates
→ 8% click rates
→ Shrinking lists that actually buy
More isn't better. Better is better.
The fix:
• Only send when you have real value
• Segment ruthlessly (not everyone needs everything)
• Write subjects like your revenue depends on it (it does)
Your list doesn't want more of you.
They want more value from you.
What's your current send frequency?
#emailmarketing #contentmarketing #b2bmarketing
---
### Twitter/X Thread
1/ Your email list is slowly dying.
And you're probably accelerating it.
Here are 3 mistakes killing your open rates (and how to fix them):
🧵
2/ Mistake #1: You're sending too often
"Consistency" has become "spam."
Weekly newsletters = trained ignorance.
Fix: Send only when you have genuine value. Quality > frequency.
3/ Mistake #2: Everyone gets the same email
Your CEO and your intern have different needs.
But they get identical content.
Fix: Segment by behavior, not just demographics.
4/ Mistake #3: Your subject lines are invisible
"Monthly Newsletter - January Edition"
Delete.
Fix: Write subjects that create curiosity or promise specific value.
5/ The result of fixing these 3 things?
One client went from 12% → 38% open rates in 60 days.
Same list. Same product. Different approach.
6/ TL;DR:
• Send less, but better
• Segment ruthlessly
• Write subjects that demand opens
Your list isn't dead. It's just bored.
Repost if this helped ♻️
---
### Video Script (25 seconds)
**[HOOK - 0-3 sec]**
"Your email list is dying and you're the one killing it."
**[VALUE - 4-20 sec]**
"Three mistakes: First, you're sending too often — weekly newsletters train people to ignore you. Second, everyone gets the same email — your CEO and intern have different needs. Third, your subject lines are invisible — 'Monthly Newsletter January' gets deleted."
**[CTA - 21-25 sec]**
"Fix these three things and watch your open rates double. Link in bio for the full breakdown."
Guidelines
Extract direct quotes from source when possible
Never change factual claims when repurposing
Maintain brand voice across all platforms
Provide ready-to-publish copy (no placeholders)
If voice guidelines provided, follow strictly
Ask for source content if not provided
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
Download skills/content-repurposer/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does content-repurposer live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use content-repurposer?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.