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Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creati
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill email-sequence-writer -a cursor -y
Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.
Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.
Create complete email sequences with strategic timing, copywriting frameworks, and voice consistency.
| Day | Purpose | Content Focus |
|---|---|---|
| 1 | Welcome + Deliver | Deliver lead magnet, set expectations |
| 2 | Address Problem | Agitate main pain point |
| 3 | Provide Value | Quick win, build trust |
| 4 | Share Proof | Case study, testimonial, results |
| 5 | Present Offer | Clear CTA, deadline if applicable |
| Formula | Structure | Best For |
|---|---|---|
| AIDA | Attention → Interest → Desire → Action | Standard promotional |
| PAS | Problem → Agitate → Solution | Pain-point focused |
| BAB | Before → After → Bridge | Transformation stories |
| PASOP | Problem → Agitation → Solution → Outcome → New Problem | Drip sequences (creates open loops) |
| Type | Formula | Example |
|---|---|---|
| Question | Ask about their pain | "Are you making this mistake with your email list?" |
| Urgency | Time-bound action | "Last call: Offer closes in 3 hours" |
| Curiosity | Create intrigue | "I was wrong about everything..." |
| Numbers | Specific list/results | "7 lessons I learned doubling traffic" |
| Personal | Use name + question | "[Name], quick question about your goals" |
| Benefit | Direct value statement | "How to save 10 hours this week" |
## Email Sequence: [Sequence Name]
### Sequence Overview
- **ICP**: [Target audience description]
- **Goal**: [Conversion objective]
- **Offer**: [What you're promoting]
- **Main Objections**: [1-3 objections to address]
- **Voice**: [Tone descriptors]
---
### Email 1: [Purpose]
**Send**: [Trigger/Timing]
**Subject Line Options**:
1. [Option A]
2. [Option B]
3. [Option C]
**Preview Text**: [Preview text]
**Body**:
[Full email copy with clear formatting]
**CTA**: [Button/link text]
---
### Email 2: [Purpose]
...
---
### Sequence Timing Summary
| Email | Timing | Purpose | Key Message |
|-------|--------|---------|-------------|
| 1 | Immediate | | |
| 2 | +1 day | | |
| 3 | +2 days | | |
### Voice Consistency Notes
- Tone: [Descriptors]
- Words to use: [List]
- Words to avoid: [List]
- Sentence length: [Preference]
Input: "Create a 5-email welcome sequence for a B2B SaaS targeting marketing managers. Offer is a free trial. Main objection: 'We don't have time to learn new tools.'"
Output:
## Email Sequence: Marketing Manager Welcome Flow
### Sequence Overview
- **ICP**: Marketing managers at mid-market companies (50-500 employees)
- **Goal**: Free trial activation
- **Offer**: 14-day free trial
- **Main Objections**: "No time to learn new tools"
- **Voice**: Professional but friendly, confident, helpful
---
### Email 1: Welcome + Quick Start
**Send**: Immediately after signup
**Subject Line Options**:
1. "Your account is ready (5-min setup inside)"
2. "Welcome! Here's your fastest path to results"
3. "[Name], let's get you set up in 5 minutes"
**Preview Text**: Most users see their first results within an hour
**Body**:
Hey [Name],
Welcome to [Product] — you just made your marketing team's life easier.
I know you're busy (who isn't?), so I'll keep this short.
Here's the fastest way to get value:
**1. Connect your data source** (takes 2 minutes)
**2. Run your first report** (automatic)
**3. Share with your team** (one click)
That's it. Most users complete setup in under 5 minutes.
[Get Started Now →]
You've got 14 days to explore everything. No credit card needed.
Questions? Just reply to this email.
[Signature]
**CTA**: Get Started Now →
---
### Email 2: Address the Time Objection
**Send**: +1 day
**Subject Line Options**:
1. "The real reason you don't have time"
2. "What if you had 5 extra hours this week?"
3. "Quick question about your reporting process"
**Preview Text**: It's not you. It's your current tools.
**Body**:
Hey [Name],
Here's something I hear a lot:
"We don't have time to learn another tool."
I get it. Completely.
But here's what I've noticed: the teams who say this are usually spending 5+ hours a week on manual reporting.
Pulling data from three platforms. Building slides. Updating spreadsheets.
**What if that became automatic?**
That's not "learning a new tool" — that's buying back your week.
One of our customers, Sarah (Marketing Director at [Company]), told us:
*"I used to spend every Friday afternoon on reports. Now I spend it on strategy."*
Worth 5 minutes to see if that could be you?
[See How It Works →]
[Signature]
---
### Sequence Timing Summary
| Email | Timing | Purpose | Key Message |
|-------|--------|---------|-------------|
| 1 | Immediate | Welcome + quick start | 5-min setup |
| 2 | +1 day | Objection handling | Time investment ROI |
| 3 | +2 days | Quick win | First report success |
| 4 | +4 days | Social proof | Customer results |
| 5 | +6 days | Trial ending | Urgency + offer |
### Voice Consistency Notes
- Tone: Confident, empathetic, conversational
- Words to use: "you," "easy," "fast," "results," "team"
- Words to avoid: "synergy," "leverage," "utilize," jargon
- Sentence length: Mix short (punchy) with medium (explanatory)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcp