Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additiona
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill frequency-cap-recommendations -a cursor -y
Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.
Questions
How do I install frequency-cap-recommendations?
Download skills/frequency-cap-recommendations/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does frequency-cap-recommendations live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use frequency-cap-recommendations?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.
name: frequency-cap-recommendations
description: Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.
metadata:
platform: Meta
18/ Frequency Cap Recommendations — Meta
What it does
Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money.
How it works
Claude correlates frequency levels with conversion rates, CTR, and CPA across your campaigns. It finds the inflection point for each campaign type — the frequency at which performance starts declining — and recommends caps that maximize reach and conversions while cutting waste from overexposure.
Practical example
Your Meta prospecting campaigns show that conversion rate peaks at frequency 2.3 and drops 40% by frequency 4. But your current average frequency is 5.1, meaning a significant portion of impressions are hitting people who've already seen the ad too many times. Claude recommends a frequency cap of 3 per 7 days for prospecting. For retargeting, the data shows conversions continue up to frequency 6 before dropping — so a cap of 5 per 7 days is appropriate. Estimated savings from capping: $3,400/month redirected to fresh reach.
What you get back
Current frequency distribution across all campaigns
Optimal frequency by campaign type based on your actual conversion data
Recommended caps with projected spend savings
Estimated additional reach you'd gain by redirecting overexposure spend to new users
Frequency-to-conversion curve showing exactly where diminishing returns kick in
When to use it
When CPMs rise and you suspect audience saturation
Monthly frequency audits across all Meta campaigns
When scaling spend and frequency climbs as budgets increase
After creative refreshes to reset frequency baselines and set new caps
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
Download skills/frequency-cap-recommendations/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does frequency-cap-recommendations live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use frequency-cap-recommendations?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.