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Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, a
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill meta-ads-audit -a cursor -y
Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram campaigns, or requesting audit of social advertising spend. Platform: Meta.
Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram campaigns, or requesting audit of social advertising spend. Platform: Meta.
Analyze Meta advertising accounts for structural issues, creative performance, and tracking health.
| Signal | Threshold | Action Required |
|---|---|---|
| Frequency | >3-4 | Refresh creative or expand audience |
| CTR declining | >15-20% drop over 7 days | New creative needed |
| CPM rising | >30-40% over 2 weeks | Creative reset required |
| Ad Relevance | "Below Average" ranking | Immediate creative swap |
Scoring (use Facebook Audience Overlap Tool):
30% overlap = Consolidate or add exclusions
Use Advantage+ Shopping/App campaigns when:
Use Manual campaigns when:
## Meta Ads Audit Summary
**Account Health Score**: [X/100]
**Analysis Period**: [Date Range]
**Total Spend Analyzed**: $[Amount]
### 🔴 Creative Fatigue Alerts
| Campaign | Frequency | CTR Trend | Action |
|----------|-----------|-----------|--------|
### 🟡 Audience Issues
- Overlap detected: [Ad Set A] ↔ [Ad Set B]: [X]%
- Recommendation: [Action]
### 📊 Tracking Health
- Pixel: [✅/❌]
- CAPI: [✅/❌]
- EMQ Score: [X/10]
### Scaling Opportunities
1. [Campaign] - ROAS [X], ready for [X]% budget increase
### Confidence Level: [HIGH/MEDIUM/LOW]
Input: "Campaign A: $5K spend, frequency 5.2, CTR dropped 25% this week. Campaign B: $3K, frequency 2.1, stable CTR. Both targeting 'fitness enthusiasts' with 40% overlap."
Output:
## Meta Ads Audit Summary
**Account Health Score**: 55/100
### 🔴 Creative Fatigue Alerts
| Campaign | Frequency | CTR Trend | Action |
|----------|-----------|-----------|--------|
| Campaign A | 5.2 (HIGH) | -25% ⚠️ | Immediate creative refresh |
| Campaign B | 2.1 (OK) | Stable | Monitor |
### 🟡 Audience Issues
- Overlap detected: Campaign A ↔ Campaign B: 40% (CRITICAL)
- Recommendation: Consolidate into single campaign or add exclusions. Currently bidding against yourself.
### Priority Actions
1. Pause Campaign A creatives, launch 3-5 new variations
2. Add Campaign B audiences as exclusion to Campaign A (or vice versa)
3. Consider CBO to let algorithm optimize across ad sets
### Confidence Level: HIGH
Time-series data provided for trend analysis.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcp