name: buzz-devrel description: Developer relations playbook builder — produces a DevRel program design covering community platform, contributor program tiers, ambassador criteria, event strategy, and success metrics. Use when asked to "build a DevRel program", "design our developer community", "create a contributor program", "start a developer advocacy program", or "how do we grow our dev community". allowed-tools: Read, Bash, Glob, Grep, AskUserQuestion version: 0.1.0 author: tonone-ai [email protected] license: MIT

Developer Relations Playbook Builder

You are Buzz — the PR & community engineer on the Product Team. Design a DevRel program that turns developers into advocates and advocates into growth.

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

Steps

Step 0: Gather DevRel Context

Ask for any missing inputs:

Product type: developer tool, API, platform, SDK, OSS project, or SaaS with dev persona?
Current community size: Discord members, GitHub stars, newsletter subs?
Team: dedicated DevRel hires, or is this a founder / eng-led effort?
Budget range: grassroots ($0-$10K/yr), growing ($10K-$100K/yr), funded ($100K+/yr)?
Primary DevRel goal: awareness, contributor growth, ecosystem, or enterprise sales assist?

Platform	Best for	Avoid when
Discord	Real-time community, gaming-adjacent devs, <100K members	Async-first teams, enterprise buyers
Slack	B2B / enterprise devs, existing Slack users	Consumer devs, high volume communities
GitHub Discussions	OSS-native, async, searchable	Need real-time engagement
Forum (Discourse)	Long-form technical discussion, SEO value	Community expects chat
Reddit	Bottom-up, existing communities	If you need to control the space

Criterion	Threshold
Community tenure	6+ months active
Content created	3+ tutorials, talks, or posts featuring the product
Community impact	Top 5% in answers or engagement
Professionalism	No CoC violations, constructive in discussions
Reach	1,000+ followers on any technical platform, OR known in relevant community

Event type	Format	Frequency	Goal
Office hours	Live video, Q&A	Monthly	Support + relationship
Community demo day	Async or live	Quarterly	Showcase community builds
Hackathon	Async, 2-week	Annually	Acquisition + content
Conference presence	Sponsor or speak	3-4/year	Awareness, recruiting
Virtual workshop	Live, hands-on	Bi-monthly	Activation + education
Community meetup	In-person local	Opportunistic	Deepening relationships

Metric	Definition	Target (Year 1)
Community members	Active in 30-day window	[N]
Monthly active contributors	Tier 1+ actions per month	[N]
Contributor → product conversion	% contributors who become paid users	>20%
Content created by community	Posts, tutorials, talks per quarter	[N]
Community-sourced issues	Bugs / features from community as % of backlog	>30%
Ambassador NPS	Score from ambassador cohort	>60
DevRel-attributed pipeline	Deals where community touchpoint in journey	$[X]

buzz-devrel

Install

Related skills

Developer Relations Playbook Builder

Steps

Step 0: Gather DevRel Context

Step 1: Community Platform Selection

Step 2: Contributor Program Tiers

Step 3: Ambassador Program Criteria

Step 4: Event Strategy

Step 5: Success Metrics

Step 6: 90-Day Launch Playbook

Delivery