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The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add nowork-studio/notfair-plugin --skill seo-drift -a cursor -y
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Read ../../seo/seo-drift/WORKFLOW.md completely, then follow it as the active workflow. Resolve every relative reference from that file against ../../seo/seo-drift/.