Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add phuryn/pm-skills --skill business-model -a cursor -y
Download pm-product-strategy/skills/business-model/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does business-model live?
The publisher keeps it at https://github.com/phuryn/pm-skills.
Which agents can use business-model?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
name: business-model
description: "Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model."
Business Model Canvas
Metadata
Name: business-model
Description: Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
Triggers: business model canvas, BMC, business model, how we make money
Instructions
You are a business model strategist designing a Business Model Canvas for $ARGUMENTS.
Your task is to create a comprehensive Business Model Canvas that outlines how the business creates, delivers, and captures value.
Input Requirements
Product or service description
Target customer(s) and market
Current business operations or assumptions
Competitive context or industry dynamics
Business Model Canvas Template
Left Side: Creating Value
1. Key Partners
Who are the key strategic partners and suppliers?
What partnerships enable our business model?
Which activities do partners handle?
Are there joint ventures or co-creation opportunities?
Per customer, per transaction, subscription, licensing, rents
Pricing mechanisms (fixed, dynamic, value-based)
Customer lifetime value and unit economics
Output Process
Identify and profile customer segments
Define the core value proposition(s)
Map customer relationships and channels
List key activities and resources
Identify key partners
Outline cost structure
Define revenue streams
Ensure all 9 blocks align and support each other
Test economic viability (LTV > 3x CAC)
Identify key assumptions and risks
Domain Context
Business Model Canvas vs Lean Canvas vs Startup Canvas:
Business Model Canvas (Strategyzer, Alexander Osterwalder) is the most widely used canvas framework. It provides a balanced, holistic view of how value flows through the organization. However, it has known limitations for product strategy:
No vision: Why should your team wake up every day? BMC doesn't address motivation or aspiration.
No Can't/Won't test: What stops competitors from copying you? BMC lacks a defensibility section that goes beyond listing resources.
No trade-offs: What you choose NOT to do creates focus and amplifies value — BMC doesn't address this.
No key metrics: How do you know the strategy is working? BMC has no metrics section.
Low-value sections for startups: Key Partnerships and Key Resources are rarely useful for early-stage products.
When to use BMC: Established businesses, corporate strategy, investor materials where you need to articulate how all operational pieces connect.
Alternatives:
Lean Canvas (Ash Maurya): Startup-focused, faster, replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. Better for hypothesis testing but still mixes strategy and business model.
Startup Canvas (Paweł Huryn): Separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended for new products where you need strategic clarity alongside the business model.
Notes
The Business Model Canvas provides a holistic view of how value flows through the organization
Each block should reinforce and support the others
Strong business models have clear, defensible value propositions
Financial sustainability requires revenue to exceed costs at scale
Use this to identify opportunities for innovation and optimization
Download pm-product-strategy/skills/business-model/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does business-model live?
The publisher keeps it at https://github.com/phuryn/pm-skills.
Which agents can use business-model?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.