Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboardin
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add phuryn/pm-skills --skill customer-journey-map -a cursor -y
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
Map the journey stages (adapt to the product):
| Stage | Description |
|---|---|
| Awareness | How do they first learn about the product? |
| Consideration | What do they evaluate? What alternatives do they compare? |
| Acquisition | How do they sign up or purchase? |
| Onboarding | First experience with the product — time to value |
| Engagement | Regular usage — building habits |
| Retention | What keeps them coming back? What might cause churn? |
| Advocacy | When and why do they recommend the product to others? |
For each stage, document:
Identify critical moments:
Create the journey map table:
| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity |
|---|
Recommend prioritized improvements:
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.