content-brief

by Ryze-AI-Adgent5.8k

SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data. Use when asked for a "content brief", "outline to rank for X", "what

Install

Use withClaudeCursorCodex

The file stays in the publisher's repository. PlugMCP does not host or rewrite it.

Download skill skills/content-brief/SKILL.md on GitHub

Related skills

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open-seo-mcp-skillsFree SEO MCP server + open-source SEO and GEO skills for Claude: keyword research, rank tracking, audits, backlinks, AI visibility on your real GSC/GA4/ads data. claude mcp add ryze --transport http h
backlink-checkBacklink profile for any domain — referring domains, authority, anchors, new/lost links, and a side-by-side vs a competitor. Use when asked "check my backlinks", "backlink profile of X", "who links to
competitor-gapFind keywords a competitor ranks for that the user's site doesn't — the content gap, prioritized by volume and winnability. Use when asked "what does competitor.com rank for", "keyword gap vs X", "ste

Content Brief

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

A brief grounded in the live SERP plus the site's own data — not a generic outline.

Workflow

The SERP. If the workspace exposes DataForSEO SERP tools, pull the live Google top 10 for the target keyword (native__get_provider_docs, provider dataforseo, for the request shape) — titles, URLs, SERP features (featured snippet, PAA, video). If unavailable, fetch the top results via web search instead; the brief must be built from a real SERP either way.

Read the top 3. Fetch and skim the top-ranking pages: their structure, depth, angle, what they all cover (table stakes) and what none cover (the opening).

Keyword set. google_ads__generateKeywordIdeas seeded with the target — secondary keywords and question variants worth folding in, with volumes via google_ads__generateKeywordHistoricalMetrics.

Your existing foothold. google_search_console__runRawSearchAnalytics filtered to the topic — queries the site already gets impressions for (work them into headings), and existing pages on adjacent topics (internal-link sources; also flag if one already half-covers this and should be expanded instead of a new page).

Assemble the brief:

Target keyword + secondaries with volumes
Search intent and required format (guide/listicle/comparison/tool page), inferred from what actually ranks
Proposed title + meta (write for the CTR, under 60/155 chars)
H2/H3 outline with a one-line note per section on what it must say
Questions to answer (PAA + question keywords)
Table stakes vs the differentiating angle
Internal links: 3–5 existing pages to link from, with anchors
Target length: match the ranking median, don't pad

Output

The brief, ready to hand to a writer (or to write from directly). No preamble.