name: linkedin-employee-advocacy description: "Stand up and run a LinkedIn employee advocacy program for a marketing or sales team. Covers 14-day launch playbook, brand-guideline governance, per-post time budget, cadence benchmarks, and team ROI (reach, engagement, pipeline). Triggers on "employee advocacy", "get the team posting", "scale LinkedIn across team", "advocacy ROI". Not for planning one person's own calendar (use linkedin-content-planner)."
LinkedIn Employee Advocacy
Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get 8x more engagement than brand-page posts — this skill operationalizes that advantage.
When to use
- Marketing leader wants to get their team posting on LinkedIn
- User is planning an advocacy program launch
- Team is posting but output is inconsistent / off-brand / low-engagement
- Need ROI measurement framework for an existing program
- Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people"
Input
- Team size (5-50 typical)
- Marketing goal (reach / pipeline / recruiting / thought leadership)
- Current state (everyone silent / some active / inconsistent)
- Brand guideline constraints