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Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UND
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-account-auditor -a cursor -y
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
Audit one paid-media account or portfolio for incremental contribution and operating quality under declared constraints. Platform-reported ROAS is one input, never the objective or truth set by itself.
Audit this USD account for direct response using 7-day click, 3-day lag, and $120 CAC ceiling.
Run the incremental-profit profile against the holdout and order-ID exports.
Reads: one normalized account/portfolio evidence set. Writes: only a permissioned v3 artifact. Done when: required context and all 20 states are explicit, vetoes use verified evidence, and scorer output is reported without executing spend changes.
This skill judges. conversion-signal-qa, attribution-reconciler, campaign-architect, ad-creative-builder, and budget-pacing-monitor build/fix the inputs. Never enable campaigns, change bids, upload audiences, or scale budgets without separate explicit approval.
For a pre-launch account-audit request, use the narrow route conversion-signal-qa immediately before this gate. Do not automatically insert placement-exclusion-manager or conversion-value-mapper between signal QA and the audit; missing placement or value evidence remains Unknown in this run, and those sibling builders become separate remediation only when the user requests them or the completed gate identifies the corresponding finding.
| Need | Preferred evidence |
|---|---|
| Delivery/spend | Campaign, query, placement, audience, and change-history exports |
| Outcome truth | Deduplicated order/lead IDs from ecommerce, analytics, or CRM |
| Economics | Currency, margin/contribution, CAC/payback constraint |
| Attribution | Platform + own-data timestamps/IDs, normalized windows and lag |
| Safety/claims | Placement report, rendered ad/landing, approved claim/disclosure state from offer-claims-registry (the paid claims SSOT) |
| Incrementality | Holdout/geo split/causal test, otherwise explicitly labeled proxy |
../../../references/auditor-runbook.md../../../references/scoring-semantics.md../../../references/roas-benchmark.md../../../references/runtime-invocation.mdreferences/auditor-runtime.mdRead ../../../references/auditor-runbook.md, scoring-semantics.md, roas-benchmark.md, and the ROAS catalog entry. Standalone installs use bundled immutable references/auditor-runtime.md; never fetch mutable main. Before deterministic calls, follow runtime-invocation.md, resolve AARON_SKILLS_ROOT="${CLAUDE_PLUGIN_ROOT:-$(git rev-parse --show-toplevel 2>/dev/null || true)}", and require the scorer, validator, and typed catalogs. If unavailable, return score_state: NOT_SCORED / score_confidence: not_scored with no gate verdict or persistent artifact.
Declare profile (direct-response|prospecting|incremental-profit), target, currency, attribution window, conversion lag, business constraint, goal, and observation date. If any required context is missing, return NEEDS_INPUT/UNDECIDED.
R1..S5 criteria from the benchmark with source/date/type/confidence.ROAS-R1: instrumentation demonstrably fails the named own-data truth set.ROAS-R2: material double-counting/inflation is demonstrated.ROAS-O1: material claim/disclosure failure against the offer-claims-registry approved state.ROAS-O2: applicable platform/restricted-category violation.ROAS-A1: placement evidence demonstrates a material safety breach.DONE/SHIP, final 78.DONE_WITH_CONCERNS/FIX, final 59.DONE/BLOCK, raw retained, no final score.NEEDS_INPUT/UNDECIDED, no overall score.Lead with business impact and evidence. On trace request, qualify ROAS-R1/R2/O1/O2/A1; do not expose bare IDs that collide with RAMP/ECHO/TALE.
Begin with the auditor-runbook's exact typed conversation header. Never replace status, verdict, or score_state with prose; list each explicitly missing qualified item as ``ID: `unknown``` before findings.
Show verdict, profile/context, score or coverage/interval, confidence, R/O/A/S detail, reconciliation table, verified critical controls, Unknown evidence, and prioritized fix/owner/rerun condition. The scorer owns status/verdict and the 59 ceiling.
Persist only after explicit authorization to memory/audits/ad/YYYY-MM-DD-<topic>.md. Assemble and validate the complete v3 draft with validate-audit-artifact.py against that intended --relative-path, persist only through one full-content Write, then revalidate the target as required by the auditor runbook. Edit/shell/MCP mutations of the reserved sink are unsupported. Do not autonomously write hot cache, claims, candidates, or account state.
ROAS-O1