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Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-s
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add aaron-he-zhu/aaron-marketing-skills --skill landing-optimizer -a cursor -y
Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升
Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升
This skill helps you create and optimize landing pages specifically for influencer marketing traffic. When users click from an influencer's post, the landing experience should feel connected and optimized for conversion.
Cross-discipline (paid ads): this is also the paid-ads post-click skill — the page half of the ROAS Offer message-match (it pairs with ad-creative-builder, which owns the ad half). The same diagnose-and-fix flow applies to paid landing pages; save paid runs under
memory/ad/landing-optimizer/. On paid runs, message-match the page against the offer-claims-registry ledger when present: offer terms, promo codes, and dates againstmemory/claims/offers.md, and claim wording against the approved variants inmemory/claims/claims-ledger.md.
Shortest invocation:
Optimize our landing page for traffic from [influencer campaign]
Common scenario — diagnose and fix a low-converting creator page:
Our influencer landing page has [X%] conversion rate. How can we improve it?
page_ref/snapshot ref and current state, conversion rate and goal, traffic source, stable opaque creator_ref, platforms/content type, and any proposed creator display name, message, quote, asset, embed, or screenshot. Every creator reuse also reads the exact frozen approved_asset_ref plus creator-content-auditor approval_ref, and a rights record that is active, dated/evidenced, unexpired, and explicitly scoped to channel, territory, format, duration, and paid-vs-organic use. Inputs come from the user when no tool is connected.memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md (or the declared paid path) only with exact WARM-save authorization. Saved artifacts and handoffs keep creator_ref, page_ref, snapshot_ref, frozen asset/approval refs, and opaque rights/evidence refs only—never a raw creator handle/name, profile/content/page URL, email, provider ID, or embedded creator media.creator_ref — to memory/hot-cache.md.Unknown/NEEDS_INPUT.NEEDS_INPUT and is neither copied nor tested.Emit the standard shape from skill-contract.md §Handoff Summary Format.
This family needs no live integrations (Tier 1). The skill works from a transient page locator, current conversion data, opaque creator/page/evidence refs, approved messaging, and the rights inputs supplied by the user. A brief, draft, public post, or contract label does not substitute for the exact frozen creator-content-auditor approval plus current scoped-rights evidence.
Optional connectors that can deepen the analysis when available:
~~analytics — pull live conversion rate, bounce rate, scroll depth, and add-to-cart events instead of asking.~~A/B testing platform — read past test results and feed sample-size/duration estimates.~~CMS / landing page builder — inspect current page structure and copy directly.~~social platform analytics — confirm the creator's actual messaging and audience.See CONNECTORS.md for the verified free/keyless recipe per category. Every step degrades gracefully to user-supplied inputs.
When a user requests landing page help, work through these steps. Each step's fill-in template, ASCII layout, and HTML snippet live in references/templates.md — keyed by the same step numbers.
Creator-reuse gate: before copying, proposing, publishing, or testing any creator display name, quote, claim excerpt, video, image, thumbnail, embed, screenshot, badge, testimonial, creator-specific path, or creator-linked tracking token, require all of the following for that exact reuse: stable opaque creator_ref; exact frozen approved_asset_ref; matching creator-content-auditor approval_ref with approved status for that version; rights status active; status_observed_at; opaque status_evidence_ref; unexpired start/end or perpetual duration; and explicit channel, territory, format, duration, and paid | organic | both scope matching the page and its entire proposed experiment/flight. Resolve any permitted display name or media locator only transiently at implementation. If any field is missing, stale, non-active, expired during the proposed test, disputed, revoked, unknown, or out of scope, return NEEDS_INPUT for that reuse and do not copy the name/quote, embed or screenshot the asset, publish a variant, or start a test. You may still audit non-creator page elements with opaque snapshot refs and propose generic placeholders.
creator_ref, platforms, content type, approved message ref, promo code ref, audience). Keep raw locators transient.Unknown, return NEEDS_INPUT, and do not quote or paraphrase it into page copy. For paid runs, also verify the page's offer/promo terms against memory/claims/offers.md when the ledger exists — an ad's "50% off" promise is only true while the offer row is live.NEEDS_INPUT. Apply the same gate separately to every additional creator.Return the finished plan inline. Offer memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md (or memory/ad/landing-optimizer/ for paid runs) for exact WARM-save authorization, and ask separately before any HOT promotion. Before save/handoff, replace raw creator identities, media/page/profile URLs, and copied creator text with opaque refs; the persisted plan resolves nothing directly.
User: "Our dated analytics export shows 1.2% CR versus our source-dated 2–3% target. Use creator_ref: creator-042, approved_asset_ref: asset-v7, and its frozen creator-content-auditor approval_ref. The supplied rights row is active, observed today with an opaque evidence ref, and covers US web landing-page display of the approved name, exact quote, video embed, and screenshot formats for both paid and organic traffic through the full six-week test/flight. The approved asset says 'smooth texture'; the page snapshot leads with 'high protein', omits the video, does not auto-apply the promo, and places the mobile CTA below the fold. Build a plan."
Output (abridged — full version in references/templates.md):
templates.md — all step fill-in templates, ASCII layouts, HTML snippets, the full worked example, and tips.
skill-contract.md — shared contract and Handoff Summary format.
state-model.md — memory tiers and save-path conventions.
CONNECTORS.md — free/keyless data recipes per connector category.
conversion-quality.md — advisory conversion rubric (non-veto) to sanity-check the optimization plan.
Sibling skills in the influencer-marketing family:
Primary: performance-analyzer — measure whether the optimizations actually moved conversion, AOV, and attribution.
Alternates (same Report family):
Termination note: Maintain a visited-set this session. If a recommended skill has already been invoked, stop and report the chain as complete rather than re-running it. Hard stop at chain depth 3 to avoid loops.