Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget alloc
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill account-structure-review -a cursor -y
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.
Questions
How do I install account-structure-review?
Download skills/account-structure-review/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does account-structure-review live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use account-structure-review?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.
name: account-structure-review
description: Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.
metadata:
platform: Google and Meta
17/ Account Structure Review — Google + Meta
What it does
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize.
How it works
Claude maps your entire account structure — campaigns, ad sets/ad groups, targeting, budgets, and bid strategies — and evaluates it against best practices for your specific situation. It considers conversion volume per campaign (enough for algorithms to learn), budget distribution (too many campaigns splitting too little budget), targeting overlap, and whether your structure supports clean testing and reporting.
Practical example
Your Google Ads account has 34 search campaigns. Claude finds that 19 of them have fewer than 10 conversions per month — not enough for automated bidding to work. Twelve campaigns have daily budgets under $15, meaning they run out by noon. Three campaigns target nearly identical keyword sets in different geographies but could be consolidated with geo bid adjustments. Recommendation: consolidate down to 14 campaigns, which would give each campaign 25+ monthly conversions and $40+ daily budgets while maintaining clean reporting segments.
What you get back
Full account structure map with performance metrics at each level
Campaigns flagged for insufficient conversion volume, budget fragmentation, or targeting overlap
Specific consolidation recommendations with projected performance impact
Recommended structure with campaign/ad group grouping logic explained
Migration plan showing how to consolidate without losing historical data or disrupting active campaigns
When to use it
When inheriting a new account from a previous team or agency
Quarterly account health checks
When performance plateaus and structural issues might be holding back algorithms
Before scaling, because a messy structure at $20K/month becomes a disaster at $100K/month
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
Download skills/account-structure-review/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does account-structure-review live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use account-structure-review?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.