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Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading comp
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a cursor -y
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.
Analyze competitor landing pages for positioning, messaging, and conversion strategy insights.
Answer these four questions from the competitor's page:
| Question | What to Look For |
|---|---|
| What problem do they solve? | Pain points mentioned, problem agitation |
| Who is their ICP? | Language cues, industry references, company size signals |
| What transformation do they promise? | Before/after, outcomes, results |
| What's their unique mechanism? | Proprietary method, technology, approach |
| Element | Assessment Criteria |
|---|---|
| Headline | Matches intent? Clear benefit? Addresses pain? Most prominent? |
| Subheadline | Expands "how"? Reinforces UVP? Supports headline? |
| Body Copy | Framework used (AIDA/PAS/BAB)? Benefit-to-feature ratio? |
| CTA | Visible? Action-oriented verb? Value stated? Urgency present? |
| Trust Signals | Logos, testimonials, ratings, certifications, social proof? |
| Category | Max Points | Scoring Criteria |
|---|---|---|
| Positioning Clarity | 15 | Clear problem/solution, obvious ICP, differentiation |
| Headline Effectiveness | 15 | Benefit-driven, specific, compelling |
| Copy Quality | 15 | Benefit-focused, scannable, persuasive |
| CTA Strategy | 15 | Visible, action-oriented, low friction |
| Trust Signals | 10 | Quality social proof, credibility markers |
| Visual Hierarchy | 10 | Clear flow, emphasis on key elements |
| Objection Handling | 10 | FAQ, guarantees, risk reversals |
| Pricing Presentation | 5 | Clear, justified, anchored |
| Brand Voice | 5 | Consistent, appropriate, memorable |
## Competitor Teardown: [Company Name]
**URL**: [URL]
**Analysis Date**: [Date]
**Overall Score**: [X/100]
### Value Proposition Analysis
- **Problem Solved**: [Description]
- **Target ICP**: [Description]
- **Promised Transformation**: [Description]
- **Unique Mechanism**: [Description or "Not clearly stated"]
### Messaging Hierarchy
| Element | Content | Effectiveness |
|---------|---------|---------------|
| Headline | "[Quote]" | [Score]/10 - [Assessment] |
| Subheadline | "[Quote]" | [Score]/10 |
| Primary CTA | "[Quote]" | [Score]/10 |
### Scoring Breakdown
| Category | Score | Notes |
|----------|-------|-------|
| Positioning Clarity | /15 | |
| Headline Effectiveness | /15 | |
| Copy Quality | /15 | |
| CTA Strategy | /15 | |
| Trust Signals | /10 | |
| Visual Hierarchy | /10 | |
| Objection Handling | /10 | |
| Pricing Presentation | /5 | |
| Brand Voice | /5 | |
| **TOTAL** | **/100** | |
### Strengths (What to Learn)
1. [Strength with specific example]
2. [Strength with specific example]
### Weaknesses (Opportunities to Beat Them)
1. [Weakness with specific example]
2. [Weakness with specific example]
### Strategic Recommendations
1. [How to differentiate against this competitor]
2. [Messaging angle they're not using]
### Confidence Level: [HIGH/MEDIUM/LOW]
Input: "Analyze notion.so homepage"
Output:
## Competitor Teardown: Notion
**Overall Score**: 78/100
### Value Proposition Analysis
- **Problem Solved**: Fragmented tools for notes, docs, wikis, projects
- **Target ICP**: Knowledge workers, teams, startups
- **Promised Transformation**: One workspace for all work
- **Unique Mechanism**: Flexible blocks system, templates
### Messaging Hierarchy
| Element | Content | Effectiveness |
|---------|---------|---------------|
| Headline | "Write, plan, organize, play" | 7/10 - Broad but memorable |
| Subheadline | "Turn ideas into action with Notion's AI-powered workspace" | 8/10 - Clear value |
| Primary CTA | "Get Notion free" | 9/10 - Low friction, value-focused |
### Strengths
1. **Social proof**: Trusted by logos prominent above fold
2. **Low-friction entry**: Free tier CTA reduces conversion resistance
### Weaknesses
1. **Vague headline**: Doesn't communicate specific outcome
2. **Broad ICP**: Page tries to speak to everyone
### Strategic Recommendations
1. Position against their broadness - own a specific use case deeply
2. Lead with concrete outcomes vs features
### Confidence Level: HIGH
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcp