Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing o
Install
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill geo-performance-analysis -a cursor -y
Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google and Meta.
Questions
How do I install geo-performance-analysis?
Download skills/geo-performance-analysis/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does geo-performance-analysis live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use geo-performance-analysis?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.
Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google and Meta.
name: geo-performance-analysis
description: Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google and Meta.
metadata:
platform: Google and Meta
24/ Geo Performance Analysis — Google + Meta
What it does
Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits.
How it works
Claude analyzes your performance data segmented by location, identifies statistically significant performance differences (not just noise from low-volume areas), and calculates the cost of running campaigns in underperforming regions vs the conversions you'd lose by excluding or reducing them.
Practical example
Your national ecommerce campaigns spend evenly across the US. Claude finds that 8 states produce 65% of your conversions at a $24 CPA, while 12 states spend $8,400/month combined with a $71 CPA and only 118 conversions. Three metro areas — Dallas, Phoenix, and Atlanta — outperform their state averages by 40%+ and could absorb more budget. Recommendation: reduce bids 40% in the 12 underperforming states, increase 25% in the top 8, and create separate campaigns for the 3 outperforming metros to give them dedicated budgets.
What you get back
Performance breakdown by geo level with CPA, ROAS, CVR, and volume
Tier ranking of geos (top performers, average, underperformers) with clear thresholds
Bid adjustment recommendations by geo with projected impact
Campaign split recommendations for high-volume geos that deserve independent management
Spend reallocation model showing how redistributing from weak to strong geos affects total conversions
When to use it
When running national or multi-market campaigns and need to optimize allocation
After expanding into new regions to evaluate early performance
Quarterly to catch geo performance shifts as market conditions change
When clients ask "where should we focus" and you need data behind the recommendation
Data access (Ryze MCP)
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
Download skills/geo-performance-analysis/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does geo-performance-analysis live?
The publisher keeps it at https://github.com/irinabuht12-oss/marketing-skills.
Which agents can use geo-performance-analysis?
Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.