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CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for revie
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add irinabuht12-oss/marketing-skills --skill landing-page-audit-39 -a cursor -y
CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.
CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.
Systematic conversion rate optimization analysis with prioritized recommendations.
Test headlines against these proven frameworks:
| Framework | Structure | Example |
|---|---|---|
| 4U's | Urgent + Unique + Useful + Ultra-specific | "Double Your Sales in 30 Days" |
| AIDA | Attention → Interest → Desire → Action | Pattern through page sections |
| PAS | Problem → Agitate → Solution | Lead with pain, twist knife, offer relief |
| BAB | Before → After → Bridge | Show transformation |
| Location | Purpose |
|---|---|
| Hero section | Primary conversion, most visible |
| After value proposition | Reinforce after communicating value |
| After social proof | Convert after building trust |
| After features/benefits | Capture after educating |
| Sticky header/footer | Persistent access on long pages |
| Killer | Impact | Fix |
|---|---|---|
| Slow page load (>3s) | 7% drop per second | Optimize images, CDN |
| Ad/landing mismatch | Trust destroyed | Match headlines |
| Unclear value prop | Confusion = bounce | Clarify headline |
| Competing CTAs | Decision paralysis | One primary CTA |
| Too many form fields | Friction | Reduce to essentials |
| No trust signals | Skepticism | Add proof |
| Poor mobile experience | 50%+ traffic lost | Responsive design |
| CTA below fold | Invisible | Move up |
| Visual clutter | Overwhelm | Simplify |
| Weak CTA copy | No motivation | Action verbs + value |
## Landing Page Audit
**URL/Page**: [Identifier]
**Analysis Date**: [Date]
**Overall Score**: [X/100]
### Above-the-Fold Assessment
| Element | Present? | Effectiveness |
|---------|----------|---------------|
| Clear headline | ✅/❌ | [Score]/10 |
| Supporting subhead | ✅/❌ | [Score]/10 |
| Hero visual | ✅/❌ | [Score]/10 |
| Primary CTA visible | ✅/❌ | [Score]/10 |
| Trust signal | ✅/❌ | [Score]/10 |
### Headline Analysis
- **Current**: "[Quote]"
- **Framework Match**: [AIDA/PAS/BAB/4U's or None]
- **Issues**: [List]
- **Suggested Rewrite**: "[Improved version]"
### Conversion Killers Detected
| Issue | Severity | Impact | Fix |
|-------|----------|--------|-----|
| | 🔴/🟡/🟢 | High/Med/Low | |
### CTA Audit
| CTA | Location | Copy | Issues |
|-----|----------|------|--------|
| Primary | | | |
| Secondary | | | |
### Trust Signal Inventory
- [ ] Customer logos
- [ ] Testimonials
- [ ] Star ratings
- [ ] Case study mentions
- [ ] Certifications/awards
- [ ] Security badges
- [ ] Guarantee
### Priority Action Plan
| Priority | Fix | Expected Impact | Effort |
|----------|-----|-----------------|--------|
| 1 | | +X% conversion | Low/Med/High |
| 2 | | | |
| 3 | | | |
### Mobile Assessment
- [ ] Responsive layout
- [ ] Touch-friendly buttons (44px+)
- [ ] Readable text without zoom
- [ ] Fast load on 3G
- [ ] Form optimized for mobile
### Confidence Level: [HIGH/MEDIUM/LOW]
Input: [Screenshot of SaaS landing page with "We help businesses grow" headline, no visible CTA above fold, three testimonials at bottom]
Output:
## Landing Page Audit
**Overall Score**: 52/100
### Above-the-Fold Assessment
| Element | Present? | Effectiveness |
|---------|----------|---------------|
| Clear headline | ❌ | 3/10 - Too vague |
| Supporting subhead | ✅ | 5/10 |
| Hero visual | ✅ | 6/10 |
| Primary CTA visible | ❌ | 0/10 - Below fold |
| Trust signal | ❌ | 0/10 |
### Headline Analysis
- **Current**: "We help businesses grow"
- **Framework Match**: None
- **Issues**: Vague, no specificity, no unique value
- **Suggested Rewrite**: "Grow Revenue 40% in 90 Days with AI-Powered Analytics"
### Conversion Killers Detected
| Issue | Severity | Impact | Fix |
|-------|----------|--------|-----|
| CTA below fold | 🔴 | High | Move primary CTA to hero |
| Vague headline | 🔴 | High | Add specificity + outcome |
| No trust signals above fold | 🟡 | Med | Add logo bar or rating |
### Priority Action Plan
| Priority | Fix | Expected Impact | Effort |
|----------|-----|-----------------|--------|
| 1 | Move CTA above fold | +15-25% | Low |
| 2 | Rewrite headline with specifics | +10-20% | Low |
| 3 | Add trust signal above fold | +5-10% | Low |
### Confidence Level: HIGH
Clear issues with established solutions.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcp