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Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness ch
The skill file stays in the publisher's repository.
Paste the copied command in a terminal. It installs this SKILL.md into that agent.
npx skills add sergebulaev/linkedin-skills --skill linkedin-content-planner -a cursor -y
Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post (use linkedin-post-writer).
Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post (use linkedin-post-writer).
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
../../references/voice-profile.md is not filled yetA markdown plan with:
| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |
|---|---|---|---|---|---|---|---|
| Mon | — | (commenting day) | — | — | — | — | — |
| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |
| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |
| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |
| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |
| Sat/Sun | — | (off) | — | — | — | — | — |
The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.
For each posting day:
| Pillar | Preferred formulas |
|---|---|
| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |
| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |
| Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |
| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |
When the whole plan is for a founder building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder angles (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.
| Pillar | Share | Founder angles | Preferred formulas |
|---|---|---|---|
| Conviction (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 |
| Building in public (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 |
| The math (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 |
| Proof (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |
Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.
Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:
| Goal | Formulas | Weekly target |
|---|---|---|
| Comments | F4, F10, F12, F9 | at least 1 |
| Reposts | F14, F2, F8 | at least 1 |
| Likes | F11, F13, F16 | at least 1 |
| Saves | F15, F7, F8 | at least 1 |
Story bank first. If ../../references/story-bank.md has filled: yes, load it before planning anything. The week's angles come from material that already exists: a dated turning point, a number with a named referent, a position the user holds and pays for. Planning a week against an empty bank is how a calendar fills with themes no draft can execute, so if the bank is not filled, say once that linkedin-interviewer fills it in 20 to 40 minutes, then plan from the theme the user gave.
Voice profile. If ../../references/voice-profile.md has filled: yes, load it and respect the CTA and link style it records when picking CTA types. If it is not filled, mention once that linkedin-humanizer --mode profile can learn it from a few posts, then use the generic voice rules.
See references/example-plan-week.md for a filled-in 7-day plan.
SKILL.md — this filereferences/example-plan-week.md — worked examplereferences/pillars-framework.md — the 3-pillar discipline explained../../references/founder-topics.md — founders-edition angle library (A1-A10) and founder pillar set../../references/story-bank.md — the material the week's angles are drawn from../../references/voice-profile.md — voice fingerprint and CTA stylelinkedin-interviewer — fills the Story Bank the plan draws its angles fromlinkedin-post-writer — generate each day's draft from the planlinkedin-comment-drafter — execute the daily comment targetslinkedin-thread-monitor — track inbound from the comment strategylinkedin-engager-analytics — segment audience on each post