skill-campaign-planner 技能 | PlugMCP

skill-campaign-planner

Z

by ZJU-REAL3.7k

Social Media

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Install

The skill file stays in the publisher's repository.

Paste the copied command in a terminal. It installs this SKILL.md into that agent.

npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a cursor -y

Download skill skills/builtin/skill-campaign-planner/SKILL.md on GitHub

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Questions

How do I install skill-campaign-planner?: Download skills/builtin/skill-campaign-planner/SKILL.md from the publisher, or copy the path and open the repository. PlugMCP lists the skill and does not host the file.
Where does skill-campaign-planner live?: The publisher keeps it at https://github.com/ZJU-REAL/Easel.
Which agents can use skill-campaign-planner?: Claude, Cursor, and Codex can read a SKILL.md you add from the publisher's repository.

name: skill-campaign-planner description: >- 活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。 layer: plan

活动 / 营销策划（campaign-planner）

产出一份可落地的营销活动方案，覆盖目标→节奏→内容矩阵→玩法→资源→风险→复盘指标。领域方法在 references/campaign-frameworks.md，本文件只讲流程。定义规则与模型，不套具体案例。

单条选题蹭热点见 skill-trend-rider；系列内容规划见 skill-content-strategy；商单/联名见 skill-collab-proposal；本 SKILL 做一次营销活动的整体策划。

输入

字段	必填	说明
活动类型