- name
- mk-009
- description
- Functional value proposition. Use when the task requires one sentence linking a functional problem and its solution. Apply this method to the specified inputs and verify the deliverable
MK-009 | Functional value proposition
For a regular chat, upload packs/mk-009.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: One sentence linking a functional problem and its solution
Separate features, benefits, and evidence; do not claim exclusivity without competitor data
Required inputs
Provide: Product specifications, competitor differences, verifiable evidence, and intended customers
Method
- Use functional jobs in JTBD to answer "What practical task does the customer want to complete, or what problem do they want to solve?"
- Connect the product's functionality to an achievable task in the value proposition, rather than merely repeating specifications
- The course material recommends that a good product serve at least a 1+1 combination of functional and social or emotional jobs. Use the functional proposition as a base, then add another layer of value
Calculations and interpretation
Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence